When hype, exclusivity, and streetwear collide, few brands deliver like Anti Social Social Club (ASSC). Among its most coveted releases, there is one piece that has shattered resale charts, consistently selling for over $1000 on the secondary market. Let’s deep-dive into what makes this elusive piece of clothing not just a fashion statement, but a collector’s grail.
The Hype Machine Behind Anti Social Social Club
Since its launch in 2015, Anti Social Social Club has cultivated an identity that resonates with the disenchanted, the stylish, and the bold. Created by Neek Lurk, the brand quickly gained momentum thanks to its cryptic branding, exclusive drops, and a masterful understanding of streetwear culture. Limited releases and minimalistic yet emotionally raw designs make ASSC pieces immediately recognizable and highly collectible.
The $1000+ Grail: The “Mind Games” Hoodie
Out of all ASSC collections, one hoodie has risen above the rest in terms of cultural impact and monetary value — the “Mind Games” Hoodie. Originally released as part of a short-run drop in 2016, this piece features a rare colorway with subtle design variations that set it apart from the standard offerings.
What Makes the “Mind Games” Hoodie So Valuable?
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Limited Supply: Only a few hundred were ever made.
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Collab Status: This hoodie was part of a rumored partnership with a now-defunct LA streetwear boutique, increasing its lore.
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Unique Branding: Unlike standard ASSC hoodies, this one features distorted typography and a glow-in-the-dark logo, never replicated in future drops.
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Cultural Moment: Kanye West and Travis Scott were both spotted wearing variations of it during the 2016 tour circuit, giving the hoodie instant street credibility.
Secondary Market Explosion
Resale culture is the fuel that powers modern streetwear, and the Anti Social Social Club shirt is no exception. While many pieces fluctuate in value, the “Mind Games” hoodie has remained consistently high.
Resale Metrics to Know:
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Original Retail Price: $88 USD
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Current Resale Value: Ranges from $950 to $1200, depending on condition and size
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Platforms: Grailed, StockX (private sales), eBay, and Hype Clothinga consistently list this piece above the $1000 mark
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Highest Recorded Sale: $1,430 for a brand-new, sealed hoodie in XL
Collectors view this item not just as clothing, but as streetwear history. Its value lies in both emotional nostalgia and scarcity-driven demand.
Design Elements that Elevate the Piece
Let’s explore what makes the hoodie stand out visually:
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Colorway: A rare washed-out pastel pink paired with a high-contrast white logo.
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Typography: The brand’s iconic wavy, misaligned font reimagined with a distorted “glitch” effect.
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Material Quality: Unlike some ASSC drops that have been criticized for quality inconsistencies, the “Mind Games” hoodie boasts premium mid-weight cotton fleece with improved inner lining.
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Labeling: An exclusive iridescent woven tag stitched into the collar — a feature not seen in other drops.
This combination of aesthetics, quality, and mystique places the hoodie in grail territory for serious streetwear enthusiasts.
Celebrity Endorsement and Cultural Validation
Streetwear thrives on visibility, and the “Mind Games” hoodie earned its stripes thanks to A-list co-signs. From hip-hop moguls to K-pop stars, the hoodie found its way into elite wardrobes.
Who Wore It?
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Kanye West: Spotted during his Pablo era, pairing it with Yeezy 350s and distressed denim.
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Travis Scott: Rocked it layered over a vintage metal band tee during his Rodeo tour.
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G-Dragon: The South Korean fashion icon gave the hoodie international attention after wearing it in a Seoul pop-up appearance.
Each public appearance added hype equity to the hoodie, driving its value through the roof.
Authenticity Challenges and Buyer Beware
When a piece gains this level of attention, counterfeits follow. The “Mind Games” hoodie has one of the highest counterfeit rates among ASSC pieces. As a result, buyers must be extremely cautious when shopping on resale platforms.
Tips to Spot a Real One:
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Glow-in-the-dark Test: Genuine pieces glow a soft blue hue.
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Stitching Patterns: Authentic versions have tighter, clean double-stitch seams.
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Label Inspection: The holographic tag should show micro-printing when magnified.
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Packaging: OG drops came in semi-transparent ziplock bags with the ASSC logo printed in white.
Investing over $1000 requires scrutiny and research, so always request verification and proof of purchase if possible.
Why This Hoodie Became a Streetwear Icon
There’s no single reason for its iconic status — it’s the perfect storm of exclusivity, cultural relevance, and timeless aesthetic. Unlike trend-driven pieces that fade, the “Mind Games” hoodie continues to command attention and inspire modern design.
Collectors often say, “This is the piece that started it all,” and for good reason. It encapsulates what Anti Social Social Club stands for: emotionally-charged minimalism with maximum hype.
Should You Invest in It?
From an investment standpoint, this hoodie behaves more like a fashion commodity than a garment. With limited restocks and growing demand, the price trajectory has remained consistently upward.
Pros:
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Scarcity drives continued demand
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Cultural prestige ensures long-term interest
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Solid resale market with high liquidity
Cons:
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Risk of fakes
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Requires secure storage and proper care
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High upfront cost for new collectors
If you’re serious about streetwear as an investment or want a statement piece that turns heads, the “Mind Games” hoodie checks all the boxes.
Final Thoughts: A Testament to Modern Streetwear
The $1000+ price tag of the “Mind Games” hoodie isn’t just about hype — it’s about cultural permanence, emotional resonance, and historical value. It represents a moment in time when streetwear transcended fashion and became an art form.
